SIMON MASON
CREATIVE leader in healthcare
Simon is currently an EVP, Group Creative Director at Healthcare Agency of the Year: Patients & Purpose, where he leads a thriving copy department of over 50 writers.
During his nearly 20 years with the agency—a remarkable tenure in the ad world—Simon has been instrumental in helping Patients & Purpose grow from just 21 employees to over 250. This is a testament to his passion for the people, purposeful work, and the belief that what we do can have a real, positive impact on people’s lives.
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FAQs
Who is Simon L. Mason?
Simon L. Mason is an EVP, Group Creative Director at Patients & Purpose, one of the leading patient healthcare advertising agencies in the U.S. He leads a thriving copy department of more than 50 writers and has been instrumental in growing the agency from 21 employees to over 250 during his nearly 20-year tenure.
What is Simon’s professional background?
Simon leads the copy department at Healthcare Agency of the Year, Patients & Purpose, as EVP Group Creative Director.
He began his career at JWT, where he worked on global brands such as Merrill Lynch, Lipton Brisk, and DeBeers. With a degree in biochemistry, he soon realized he wanted to combine scientific insight with creative storytelling—making healthcare a perfect fit. Here is his résumé for more info.
Which companies and brands has Simon worked with?
Simon has developed campaigns for a wide range of healthcare leaders, including Pfizer, Genentech, Biogen, Eisai, Novo Nordisk, Novartis, Amgen, and Bristol Myers Squibb, among others.
What disease areas has Simon worked in?
Over two decades, Simon has contributed to campaigns across virtually every therapeutic area—from rare diseases and oncology to diabetes, depression, and heart disease. His work spans unbranded programs, adherence initiatives, and 360° integrated launches for major drugs.
What are some of Simon’s career achievements?
Simon has earned numerous industry awards recognizing his dedication to creative excellence and innovation in healthcare advertising. He also led the development of the world’s first AI-driven Healthy Communication tool, a pioneering step in advancing health literacy.
What drives Simon’s creative philosophy?
Simon is driven by a deep human impact focus. Whether developing a national TV campaign or building a digital health tool, he strives to uncover human truths that inspire meaningful behavior change and improve patient outcomes.
How does Simon approach leadership?
At the core of Simon’s leadership philosophy is the belief that happiness is the foundation of great creative work. He fosters an environment rooted in joy, inspiration, and connection, where creative teams can thrive. He believes that when people feel happy and purposeful, they produce their best and most impactful work.
What role does joy play in Simon’s work?
Simon sees joy as a creative engine. He believes that great work doesn’t come from obligation—it comes from inspiration. His approach encourages curiosity, collaboration, and a sense of shared purpose that fuels both creativity and resilience.
What awards has Simon received?
His career includes multiple recognitions for creative excellence, innovation in patient engagement, and health literacy leadership across top healthcare industry shows. Simon’s full list of awards is on the about page.
Manny’s: Agency of the Year, Most Creative Agency, Best Non-Branded
MM&M: Rare Disease Agency of the Year, Golds, Silvers
DTC (Direct to Consumer): Golds, Silvers, multiple Best in Show
Cannes Lions: Pharma Shortlist
Telly Awards: multiple Golds & Silvers
Appy Awards: Best in Show, Best Healthcare App, Best Social App, Best Medical App
WebAwards: Pharma Standard of Excellence, Best Healthcare Website
IAC (Internet Advertising Competition): Best in Show, Outstanding Website
Effies: Bronze
Anthem Awards: Golds, Silver
PM360: Best in Show (TikTok category)
Shorty: Shorty Award winner
ECHO: Leadership Award
How can someone collaborate with Simon?
Simon welcomes opportunities to build meaningful, valuable, and impactful creative work with like-minded partners and brands.